The History of the Air Jordans

The Air Jordans brand of basketball shoes remains popular today. It has been around since 1984 and fans who wear these shoes say they are comfortable and reliable for the court. As you may imagine this shoe started out as a way to complement the career of Michael Jordan, with a new designer creating the next shoe, each year.

This is more a designer shoe than anything else and they are classified in that way. There are several designs that include Samples, Originals (OG), Retros, Retro+’s. This is important to know when you are looking for one of the Air Jordans Line.

One of the reasons why Nike approached Michael Jordan for his endorsement was because they were a struggling company who had started with only running shoes. This product line had pretty much run its course by 1984 and they were looking for a way to restyle their brand.

Jordan didn’t really like the idea initially because he was endorsing other products and he really didn’t like the Nike line. However, his agent helped him see the potential of having his own “Air Jordans” line that would get him more recognized and help Nike recover.

The interesting thing is that an endorsement from an athlete generally would not give a strong backing to a particular shoe. Most companies do not like to go with only one athlete and Jordan was reluctant because he was most loyal to Converse and Addidas at the time.

The fact that Michael Jordan had charisma and many people paid attention to him was part of the reason Nike approached him. He always had personality and heart. At the time he was a rookie, but Nike saw the potential for him to be a star. So, they decided to go with him and Jordan finally relented.

When they finally signed the deal Michael Jordan was able to receive a $2.5 million contact with royalties and fringe benefits and it was to last five years. This has lasted a lot longer and there have now been nine different issues of the Air Jordans and several other styles as off shoots of the line.

After the 1986-87 Slam Dunk competition at Seattle Coliseum, Nike changed the Air Jordans logo to the familiar Jumpman logo that is on the shoes today. However, the Jordan 2 was not as well received as Nike thought it would be so Jordan was ready to leave.

Today, the Jumpman logo is being retired as Jordan is retiring and in the latest Jordan 23, the Jumpman logo is smaller than in any of the other shoes. The Air Jordans line has become a collection item for some and the rest as they say is history.

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